What is a Quality Product?

I. The main goal in commercial art is to PRODUCE A QUALITY PRODUCT.

II. What is a QUALITY PRODUCT?

A. Meets all the CRITERIA of the project.
B. Is CREATIVE and ENGAGES the viewer.
C. Has HIGH PRODUCTION VALUE.
D. Has PROPER presentation.
E. EFFECTIVELY utilizes the ELEMENTS AND PRINCIPLES OF DESIGN.

III. HOW to PRODUCE a QUALITY PRODUCT
A. UNDERSTAND the INTENT of the scenario.
B. UNDERSTAND ELEMENTS AND PRINCIPLES OF DESIGN with the ability to UTILZE them in CREATIVE AND EFFECTIVE manner.
C. UTILIZE the CREATIVE PROCESS in a THOUGHTFUL manner.
D. EVALUATES solutions in a critical manner to find the BEST SOLUTION that is CREATIVE.
E. PLAN and WORK EFFECTIVELY within the given TIME FRAME.
F. UNDERSTAND PROPER RENDERING TECHNIQUES AND RULES such as the ‘Perception’ chart and HOW MEDIA WORKS AND INTERACTS in achieving desired results.
G. APPLY PROPER RENDERING TECHNIQUES to achieve EFFECTS APPROPRIATE FOR A QUALITY PRODUCT.
H. CUT and MOUNT/DISPLAY work to CRITERIA and that HELPS the work to have HIGH PRODUCTION VALUE.
I. Take CARE of work BEFORE, DURING, and AFTER presentation.